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International Rectifier Opens Customer Service Center in Shenzhen
EL SEGUNDO, Calif. - May 2005 -- International Rectifier, IR®(NYSE: IRF), a world leader in power management technology, today announced the opening of a new customer service center in Shenzhen, a bustling international trade zone in China's Guangdong province.
Being close to its customers is a fundamental part of IR's business strategy. "We provide world-class service levels by listening to our customers' needs, understanding their businesses, and then helping them succeed with IR's best-in-class power management technology," said Paul Rolls, global vice president of services and new business development. "The new center will allow us to deploy supply chain solutions, value-added e-tools and benchmark services to provide superior service to the increasingly sophisticated markets in China," he added.
China's semiconductor market ranks as the world's third largest, exceeding $20 billion (USD) in sales. It is also one of the fastest-growing markets for power management technology with Shenzhen at the heart of this booming market.
"International Rectifier is committed to delivering service excellence to our global and local customer base enabling us to gain preferred supplier status, increase our contribution to the long-term success of our customers, and contribute to a healthier environment for everyone. Our service center will provide expertise in both our demand creation and demand fulfillment activities with our dedicated, highly-skilled local team of technical specialists," said Rolls.
China's electricity supply infrastructure is struggling to keep up with demand following two decades of tremendous economic growth. IR believes that the adoption of energy-efficient products can help tackle the problem of power shortages in China.
In its dedicated drive to contribute to China's energy-efficiency calling, IR offers a broad range of power management solutions tailored to industrial and appliance applications. Working with appliance market leaders, IR has pioneered an integrated design platform called iMOTION™ along with high-voltage control ICs, IGBTs, fast recovery diodes and input bridges that make electronic motor drives for refrigerators, washers and air conditioners efficient and compact.
International Rectifier's Shenzhen Customer Service Center, which opened for business on May 17, is located in the Electronics Science and Technology Building. In addition to the new center, IR maintains other Asian customer service centers in Singapore and Shanghai.
About International Rectifier
International Rectifier (NYSE:IRF) is a world leader in power management technology. IR's analog and mixed signal ICs, advanced circuit devices, integrated power systems and components enable high performance computing and reduce energy waste from motors, the world's single largest consumer of electricity. Leading manufacturers of computers, energy efficient appliances, lighting, automobiles, satellites, aircraft and defense systems rely on IR's power management benchmarks to power their next generation products.
Founded in 1947, IR operates from headquarters in Los Angeles with operations in 20 countries. IR's corporate Web site is http://www.irf.com and the China Web site is www.irf.com.cn.
Trademark Notice
IR® and iMOTION™ are trademarks of International Rectifier Corporation. All other product names noted herein may be trademarks of their respective holders.
For more information, contact Graham Robertson, grobert1@irf.com, 310-726-8512.
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