INTERNATIONAL RECTIFIER - THE POWER MANAGEMENT LEADER

"The World in a Grain of Sand" - International Rectifier's Award Winning Documentary on the History of Power Semiconductors to Air on KWHY

"Technology innovation, market leadership and a spirit of enterprise characterize International Rectifier since its inception in 1947," says Kathleen Reed, director of worldwide marketing communications at International Rectifier.

EL SEGUNDO, CA. August 1997 - International Rectifier's (IR) first documentary on the history of power semiconductor technology, "The World in a Grain of Sand," will air on KWHY Channel 22, Sunday, October 5th from 8-8:30a.m. in the Los Angeles area (Channel 22 also reaches the Santa Barbara area on channel 65). "The World in a Grain of Sand" documentary has won a Vision Award, honoring excellence in television production.

The documentary tells the story of the evolution of the semiconductor industry from the vacuum tube to the integrated circuit. A review of significant historical events over the past five decades provides explanations of how the semiconductor has been the hidden catalyst behind every important development in electronics. The documentary closes with a look toward the future and examines not only additional uses of power, but how we can use power more efficiently.

Channel 22 is the broadcasting leader in business and financial news. Thirty years ago, they became the first financial news television station in the United States and they continue to provide the latest in news and information to Southern California.



For more information:

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